How were the French Days created?

The French Days were born in 2018 from the desire of several major players in French e-commerce to create a period of promotions similar to the famous American Black Friday . Their goal was to offer French consumers a shopping event focused on significant discounts, but in a setting closer to their culture and calendar.

Major French retailers such as Cdiscount , Boulanger , La Redoute , Rue du Commerce , Showroomprivé , and Fnac Darty have joined forces to organize these online and in-store sales days. The idea is to boost French commerce after the summer period, by creating a highlight dedicated to good deals, while promoting French companies and products.

What are French days?

French Days are days dedicated to exceptional promotions , where consumers can benefit from significant discounts on a wide range of products, including household appliances, fashion, high-tech, furniture, and much more. Unlike classic sales that last several weeks, these promotions are concentrated in a shorter period, usually 4 to 6 days, which encourages consumers to act quickly to not miss the best offers .

This moment has become an unmissable event in the world of e-commerce, with attractive discounts sometimes comparable to those of Black Friday. Label Chaussette is notably offering discounts on its iconic pairs, which you can find at €12, €15 or €17 instead of €19!

What are the dates of the French Days?

The French Days take place twice a year, with one edition in the spring and another in the fall . The exact schedule varies slightly from year to year, but typically the spring French Days take place in late April or early May, while the fall French Days take place in late September or early October.

The dates of each edition are announced a few weeks in advance by the organizers. This year, the French days 2024 are therefore from September 24 to September 30 inclusive.

Why the French Days?

The French Days allow French companies with production made in France to showcase their know-how and products to consumers. This meets a clear need in the French market: to offer a local alternative to Black Friday and other imported commercial events, while supporting French companies.

What are the reasons why French days exist?

• Promoting French trade

By highlighting French players, this event supports local businesses in the face of international competition.

• Boost sales

The French Days occur during key periods when consumption can slow down, boosting sales for retailers.

• Meeting consumer expectations

Consumers are looking for bargains all year round. This event allows them to take advantage of significant discounts outside of traditional sales periods.

Why participate in the French days?

For consumers, participating in French Days offers many advantages:

• Reduced prices

This is an opportunity to get great deals on a wide range of products.

• Limited offers

With inventory often limited, this event creates a sense of urgency that can prompt people to purchase desired products at discounted prices.

• An alternative to classic sales

Unlike sales which can last several weeks, French Days are more concentrated in time, with equally attractive offers.

• Support local business

By participating, consumers contribute to the dynamism of French brands, thus promoting the national economy.

How does Label Chaussette participate?

This year, Label Chaussette offers you discounts on a large part of our models. The promotions vary between -20% and -30% so that you can enjoy your favorite pairs at low prices.

Thanks to French and ethical manufacturing, Label Chaussette stands out by offering discounts on sustainable and stylish products, while maintaining an approach that respects the environment and local craftsmanship. Taking advantage of the French Days at Label Chaussette means treating yourself to quality at a reduced price, while supporting a French company.

Discover our socks on sale right here !

Where to take advantage of good deals?

The French Days deals are available on several online platforms , but also in some physical stores. French brands offer discounts on a multitude of product categories, whether for high-tech equipment, fashion, or even interior decoration. It is advisable to visit the brands' websites directly or to use price comparison sites to be sure not to miss the best offers.

You can take advantage of our offers on Label Chaussette !

The French Days have quickly established themselves as an unmissable event for bargain hunters in France. This event, supported by major French brands, allows you to make substantial savings while supporting the local economy. With clearly defined dates in spring and autumn, it is an ideal time to renew your equipment or treat yourself. Don't forget to watch out for offers at Label Chaussette to find quality socks at reduced prices during the French Days !